Branding Versus SEO
Branding versus seo is an advertising issue that bigger firms will certainly require to find to holds with on the web.
Usually business will certainly require to choose whether to advertise their very own trademark name as their major keyword expression or enhance for an even more common key words expression.
One search engine record states that 1.3 million site visitors per month search for the term “Best Buy.” This exact same record states that the term “electronic devices” is looked for by 1.1 site visitors each month.
The evident option in this situation is for Best Buy to maximize for their very own brand initially and also words “electronic devices” 2nd.
Take a rival such as Fry’s Electronics. About 95,000 site visitors look for the term “Fry’s” each month, much except those that look for “electronic devices”.
Does this mean Fry’s Electronics (a companion with Outpost.com) should enhance for “electronic devices” initially as well as Fry’s (and/or Outpost.com) 2nd?
At this writing (August 2004), a search on Google for “electronic devices” will certainly reveal that Best Buy does not reveal up in the initial 2 web pages. Allow’s take a more appearance to see that is in the number 1 setting: Sony.
Sony, with 450,000 searches each month for words “sony”, has actually handled to get the leading area for its brand and also the common word “electronic devices”.
A search of the Sony homepage resource code will certainly disclose that this web page is enhanced for both words, “Sony” as well as “electronic devices.”
By enhancing for both words Sony has actually ordered a great deal of web traffic overlooked by Best Buy as well as maybe also goes beyond Best Buys web traffic in doing this.
A website concerning pet cats would certainly be infringing if it placed the name Best Buy in its meta tags in hopes of getting website traffic from this trademarked word.
These business can not nonetheless shield a common term such as “electronic devices” as that is reasonable video game for all electronic devices firms.
In order to develop the biggest return on financial investment, huge business require to maximize their web sites both for their very own brand name names as well as for the common,
keyword expressions as well as high-traffic search phrases pertinent to their websites. Or else, they are allowing lots of online company simply escape.
Roughly 95,000 site visitors search for the term “Fry’s” every month, much brief of those that look for “electronic devices”.
Does this mean Fry’s Electronics (a companion with Outpost.com) should enhance for “electronic devices” initially and also Fry’s (and/or Outpost.com) 2nd?
Sony, with 450,000 searches per month for the word “sony”, has actually taken care of to get the number one area for its brand name as well as the common word “electronic devices”.
These firms can not nonetheless safeguard a common term such as “electronic devices” as that is reasonable video game for all electronic devices firms.
Search engine optimization (SEO) has become a necessity for websites
Search engine optimization (SEO) has become a necessity for websites looking to increase their market penetration.
What makes search engine optimization such a challenging field is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any SEO firm to stay in tune with the latest SEO developments.
If you are looking to increase the popularity of your website and want to hire a SEO firm to take care of the search engine optimization of your site, here are a few tips to help you choose a SEO firm.
One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric.
This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO firm is if it is capable of offering content writing services for SEO.
Almost all major SEO firms now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO firm that can utilize other content centric avenues like article writing and press release writing.
Another thing to keep in mind while choosing a SEO firm is the services that are on offer. It pays to work with a SEO firm that can offer a complete portfolio of services from link building to specialized web designing services.
SEO firms offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want.
If you are using a SEO firm for carrying out SEO of your site from the ground up, then the SEO firm will automatically choose the link building package your site needs.
It is also important to look at the credentials of the firm you are dealing with, most SEO firms make tall claims but have very little to back up their claims.
Before you choose a SEO firm ask them for a website they have optimized, most SEO firms will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO firm itself.
If the SEO firm’s website is ranking well for popular keywords you can rest assured that your website’s optimization is in good hands.
Another important aspect to keep in mind is how up to date the services on offer are, if you have no idea which services to look for then a good indicator are services like XHTML validation and XHTML slice.
In essence, what you are looking for is a SEO firm that can offer you as many or as few services as you require.
In addition, a SEO firm should provide the latest search engine optimizations services in conjunction with tried and trusted search engine optimization services.
Finally, it is important to understand your own requirements before you hire a SEO firm. Most webmasters know what they are looking for and know which keywords they would like to rank for.
It is important to have a list of keywords you want your website to rank for, it is equally important to understand that not all keywords are viable. For example, there is no point in optimizing a website for the keyword ‘water’ as beating wikipedia is not an easy task.
It is important to be in constant contact with the SEO firm so you can better understand how the firm is working and what steps are being taken to improve your site’s ranking. Also be wary of SEO firms that offer overnight success.
What To Look For In An SEO Training Course – Seven Important Qualities
A track record of SEO success – Obviously one quality you should look for is a track record of success over a period of time in search engine optimisation and search engine marketing.
One quick way to check is to do a Google search on SEO training city, where city is your local area. (eg. SEO training Brisbane or Brisbane SEO training)
If the firm you are considering learning from doesn’t rank well then you may be better off looking elsewhere. It also pays to check their SEO client portfolio.
Do they have a portfolio? If so, are their clients happy with their SEO work? A few phone calls and you can make sure.
An understanding of current SEO methods – SEO is a dynamic industry. As search engines update and improve their ranking algorithms, so also must SEO companies update their methods of getting and holding good search engine rankings.
If the SEO training course you considering is focused on keyword density, link exchanges and creating complex metatags, then choose again.
These factors used to be very important 3-5 years ago. Not so now. The best SEO these days is about keyword research, anchor text, article marketing, directory marketing, getting one-way links and using social media.
Avoid astonishing promises – If it sounds too good to be true then it probably is. If the SEO training course you are considering promises to show you how to rank in the top 5 in Google for any search term then find someone else.
As a famous movie once said” They’re dreaming.
SEO is hard work and it does take time to rank well for competitive keyword phrases.
Determining the best keyword phrase to optimise for and then executing the optimisation over a period of time will eventually yield results.
Sound training methodology – Does the SEO training firm use qualified trainers? What are their qualifications and experience is both training and SEO.
There’s nothing more disheartening that have a boring instructor who reads his or her notes and doesn’t believe in classroom interaction. Make sure your SEO trainer is both a good classroom trainer and experienced in SEO.
Hands-on experience – SEO theory should be backed up by hands-on practical experience where you get to immediately apply your new learning.
Avoid any SEO training course where you are lectured to for a day or so without any hands-on experience. The best SEO courses are a combination of theory, example and practice.
Where possible you should have the opportunity to work on a real life SEO project and get the instructors help with that project.
Follow up support – The half life of any training course is about 4 days.
Unless the theory is applied or revised, it leaves short-term memory and must be relearned. Make sure the training that you purchase includes some level of e-mail or telephone support.
if they do, make sure you use it even if it’s just to make sure you are on the right track with your SEO projects. Good quality handouts, notes and access to online resources is also something to look for.
SEO – The Definition Keeps Expanding
Search engine optimization (SEO) has grown to embrace a number of different practices including everything from enhancing the functionality of a shopping cart to optimizing copy with keywords to adding metatags to your out of context copy.
The term used to simply refer to adding metatags but search engine optimization now embraces any technique that makes your web site and web copy more friendly – period.
Technically the entire business of SEO is divided into two main types – natural or organic SEO and alogorithmic SEO.
The organic type results from have a natural niche to your topic that makes it easy for consumers to find you in the search engine pages. It also refers to pages that are seeded with keywords by your customers such as pinged blogs and forums.
The algorithmic type of SEO refers to copy that has been optimized in some manner using keywords and metatags in order to increase search engine relevance.
So what’s the difference between organic SEO and algorithmic SEO nowadays? Organic SEO tends to be easier for people to read and algorithmic is friendlier to the search engine spiders. However the idea of organic SEO is more of a buzzword.
The most successful SEO appeals first to machine algorithms to increase search engine relevance and secondly to the comprehension of human visitors.
Search engine optimization is something you can do yourself with the aid of a few online gadgets or you can use a service.
Often these search engine optimizers practice black hat SEO, which uses slightly unethical ways to increase your page’s rankings in the search engines.
It is a good idea to ask your SEO experts if they use white hat or black hat SEO as you are the one who is penalized for less than ethical practices.
Sometimes all you need to accomplish your SEO needs is one talented writer who can write SEO copy for you.
The Advantages of SEO Training
It is estimated that at least 340 million people use search engines to find products and services every day. That’s a lot of people. The top search engines use link popularity to decide which sights come up first when you do a search.
Wouldn’t it be nice if your website came up at the top of the list? It is a possibility with search engine optimization, or SEO. With the right SEO training, you can be on your way to a more successful business and much higher web traffic.
Before you start SEO training, you should first understand what SEO is. SEO basically means optimizing the results of a persons search on the web to lead to your website.
When someone does a search, say on google.com, they type in a keyword and start the search. The search results then list several websites that fit the category of the search.
The top websites are always listed first. Hence, the person doing the search is more likely to use the websites listed first. With the proper SEO training, you can learn how to make your website be listed at the top of the search engine lists.
SEO training can be provided through many different means. A great deal of people receive their SEO training at special seminars. These seminars can last several days and vary in price. Some are as low as $300 and some are as high as $1500.
These seminars usually have limited seating available so sign up as soon as you can. There is also SEO training courses offered online with downloadable SEO training material.
Most online SEO Training courses are self paced, so you can learn it at your own pace for a set price. There are even some free courses offered online as well.
Most of these courses teach the basics of SEO. This includes: learning how to use link popularity, keyword usage, and marketing techniques that can work best with SEO.
Some courses even teach you how to start your very own SEO business, which has become quite popular in the recent years. Many of these SEO training courses offer certification in SEO so that you may officially start an SEO business.
All SEO training courses guarantee that with completion of the course, you will have a dramatic increase in your website traffic.
Some say as much as a 500% increase. For business owners, this means a lot more money. If you are interested in SEO training, get on a search engine and see what results you get.
The top websites listed are sure to be the ones that used search engine optimization. If it works for them, maybe you should give it a try.
How To Choose The Right SEO Company
Even if you are armed with all the knowledge of SEO, you might and probably still need the services of a good SEO company.
Having a good knowledge about SEO is hardly enough sometimes. Even if you are doing your best to try to get a good ranking for your site, you may still end up wondering why your site is just not doing well.
For starters, you should be aware that your site will need to be optimized in all aspects. Not only that, your site needs to be maintained in a regular basis.
SEO is an ongoing process that involves a lot of time and effort. To make things easier, you will be better off hiring the services of a good SEO company to do the work for your site.
There are many SEO companies today, and there are just as many reliable companies as unreliable ones. Thus, it is very important that you choose the right SEO company.
Here are a few points that you should keep in mind when selecting SEO services:
Site Analysis Report
Does the SEO company provide you with a website analysis report?
A reliable SEO company will be able to provide you with a comprehensive analysis of your site in terms of ranking and design to give you an idea of how much work needs to be done.
They should be able to inform you of any elements in functionality, content and design that may hamper in the reading and indexing of your pages.
Providing Qualified Traffic
Do they understand the difference of plain traffic and qualified traffic? You will hire the services of an SEO company mainly because you need to attract traffic into your site.
However, what you want is qualified traffic that gets customers who may be genuinely interested in availing of your products and services.
You do not want unqualified traffic that comes to your site because of irrelevant keywords. Unqualified traffic only increase your bounce rate (surfers that land on your page and leave) and not your sales
Tools in Determining Keywords
What tools does the SEO company use to search for keywords? You also need to know what methodology the SEO company uses for keyword analysis.
You may also want to do your own research on usual basic tools and those provided by Google AdWords, for example.
Back Link Collection
From where will the SEO company get back links from? Back links are just as, if not more, important in SEO then onsite optimization.
What you would like is to get back links from good sites and sites that are closely related to your niche. Ask your SEO company what their methods are for collecting back links.
A reliable SEO company will only give you a quotation as soon as they find out just how much work needs to be involved.
Charging you high prices may not always necessarily ensure you high quality of services. Make sure that the price being quoted is proportional and consistent with the services that you can expect your SEO company to provide.
Does your SEO company offer you a timeline? It is only through hard work and proper planning that results can be achieved right on time.
Some companies offer SEO packages that claim to put you in the first page search result in just a matter of 10 days. Realistically though, no SEO company can possibly guarantee you the number 1 ranking in Google in as short as 10 days.
This is one of the basic guidelines actually published by Google. Make sure you do not give in to false promises. Conversely, avoid SEO services that will give you time limit.
A good SEO company knows that optimization is an ongoing process and they will need to provide you with regular maintenance jobs, customer service and proper updating. An SEO campaign will take 3-6 months before seing the top results you expect.
What SEO strategy will your SEO company use to raise your ranking? You should look out for companies which will use spam advertising strategies to get you on top in no time.
If the plan involves some form of unethical practice such as spamming or deceiving search engines, immediately walk away. A good SEO company will make sure that you will not be subjected to spam or deceptive services.
Remember that if it is based on deceitful tactics, your site may simply be pulled out of Google’s indexing and will lead you to trouble. Knowing your SEO company and doing your own research are very important in choosing the right firm.
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