The Sandbox Effect

The Sandbox Effect

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The Sandbox Effect

The Sandbox Effect What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases.



Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.

This does not mean it’s punishment for anything the webmaster did with their site, such as using Spam or anything like that.

The probation likely don’t apply to the web site, but instead to backlinks. After the link stays on the web site for a certain amount of time it will no longer be on probation and fully counted as a backlink to your web site.

Even if your site is better than your competitors it will still be in the Sandbox.

There is a lot of debate as to why Google uses the sandbox filter. However, It is believed that this is attempt by Google to discourage web site owners that use SEO Spam techniques to rank high fast and make a quick buck before Google discovers they are using Spam.

This is largely because Google uses link popularity so much to rank web sites in it’s search engine.

The Sandbox Effect 2022



There is no way to know for sure if a new web site is in the Sandbox, but the best way to determine if you are in the Sandbox is if your web site has a good amount of quality backlinks, quality content and a good ranking in other search engines, such as Yahoo!,

MSN and Ask Jeeves, but still no where in Google‘s search engine results for your keywords.

It has been suggested by some that it can take up to 9 months before a new web site can get a high ranking in Google‘s search engine results and out of the Sandbox, but this does vary from web site to web site.

This Also depends on how competitive your new web site’s market and keywords are.

There is no known way of speeding up the amount time a new web site is in the Sandbox. Before you fully put up your web site you could get a few

backlinks to it before you fully put it up, even though you will still be in the Sandbox this way, you won’t waste much time.

You could also buy a domain that’s already being used, so you never have to be in the Sandbox.

Google Updates And Sandbox

Search Engine Optimization is basically a research work to rank high in search engines. It is a research work because the ranking of a site keeps changing according to the various algorithms of various search engines.



There are many Search Engine Optimization Company working in this area. An optimizers needs to keep a constant eye on these algorithms, study them and optimize their sites accordingly.

Thus a SEO has a lot to study as there are so much search engines with their own algorithms. The most popular of these search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc.

Google Algorithms and Updates

Google is considered as king of Search Engines. It has most the most confidential and complex algorithm ever yet. Beyond, Search Engine Ranking Position [SERPs], it gives Page Rank to every site depending upon their back links.

Still, it doesn’t not allow you to increase your back links by any other means. Google updates their algorithms after sometimes and that algorithm update is considered very important among the optimizers.

The recent algorithm update of Google ended up in December 2005 and was known as Jagger Update. It was the first update after Florida, which occur in November, 2003. The Sandbox Effect

Google Sandbox

Those sites, which uses unethical means to get good SERPs are banned or penalized by Google. One such penalty is Google sandbox.



It is still not sure that whether Google Sandbox exits or it is just an assumption. Whatever it may be, this has been assumed that Google Sandbox is an algorithm which Google use to penalize any site.

Once a site is in Sandbox, it can be suffer in various ways, like:

The site is removed from Google SERPS, and Googlebot stops crawling or indexing it.

The site gets crawled and but doesn’t appear in the SERPs. The Sandbox Effect

The site can get sand-boxed on only one or few keywords, though the site gets regularly crawled and remain on SERPs for other keywords.

Only few pages of the site can get sand-boxed while the other being treated normally by Google.

SEO – Google‘s Sandbox Is A Myth

The “Google Sandbox” argument has been around for a very long time; it is much loved and loathed by many people trying to do Search Engine Optimisation.



The truth of the matter is Google’s Sandbox does not exist. The Sandbox Effect

People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.

I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.

In one particular test I registered a car insurance domain and slapped up a bunch of content.

Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.

However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.

The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.

Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.

Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.

Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.

Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.

Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.

If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.

Over-Optimization and the Google Sandbox

So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly.



You hear about a thing called “search engine optimization” and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, “sometimes less is more”.

Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit.

As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.

This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated.

After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the webmaster that is over-optimizing their website, and its called the Google “sandbox”.

The sandbox is a name that disgruntled webmasters have given to the situation where a new site that should rank well for a keyword is nowhere to be found in the rankings, only to suddenly appear one day several months down the road.

What is this sandbox effect and what could cause it?

My theory is that the “sandbox” is actually more of a “trustbox”, meaning that Google looks at many attributes of your site to determine if you are attempting to manipulate the search rankings.



The most obvious, and the twp traps that most beginning webmasters fall into, I believe, is over-optimizing your on-page content and building too many low quality links too fast.

I believe that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously fast link building.

Once you trip the filter, youre placed in the holding cell (“sandbox”), because Google suspects you of trying to manipulate the results.

I also believe that the tolerance for over-optimization varies based on the industry, so spammy industries such as pharmaceutical drugs are far more sensitive to over-optimization than most.

That can cause some discouragement by many who are hoping to find fast success, since those industries are already competitive enough

that you NEED highly optimized content and lots of links to possibly compete for top rankings, but you cant do it too quickly or you will be sandboxed.

At a recent WebmasterWorld conference, Matt Cutts from Google stated that there really wasn’t a “sandbox”, but “the algorithm might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed.



” This means that avoiding the sandbox is merely a matter of optimizing your site without tripping the filters in Googles algorithm.

Ask yourself these questions to avoid over-optimization penalties:

– Is your title a single target keyword phrase and nothing else?
– Is your keyword phrase found in several of the following locations: title, header, subheaders, bold or italicized words?
– Does the page read differently that you would normally speak?
– Are you in a competitive industry that is frequented by spammers?
– Have you acquired a large number of low PageRank links quickly?
– Do you have very few high PageRank (6+) links pointing to your site?

In summary, the current theory about Googles “sandbox” is that it is actually more like a holding cell where the Google “police” keep your website when it is suspected of possibly trying to manipulate the search results.

As the domain ages, most sites eventually gain enough “trust” to escape the sandbox and immediately start ranking where they normally would.

Remember that Google is not manually ranking every website – in the end it is simply a computer algorithm and those who are able to score well in Googles algorithm WITHOUT tripping any filters will achieve top rankings and profit the most.

Up the Sandbox!

Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a “sandbox” at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results.



On the surface it would appear that this is so. New sites are typically taking a long time to get indexed and even longer to show up in the search results. So hence, the sandbox theory.

Let’s examine some possible reasons and more importantly, our reaction to it.

The most obvious possibility, (since no one outside of Google really knows) is that because of the proliferation of spam on the engines, Google is checking all the links to these new sites.

Sometimes a new site will appear sporting thousands of backlinks, and this takes some time to check, even given a rolling schedule of indexing by that pesky spider! Google it seems is serious about link farms, and anything that smacks of that may take some time to get indexed.

But then, so will most other sites. It is a very large index, (some say nearing capacity, though I doubt that will turn out to be true) and it is a gargantuan task to keep it current and free of extraneous (read poor) search results.

There are other ideas out there, and conspiracy theories abound, one being that it is an evil plot to force newer sites in search of traffic to resort to paying for Google Adwords.

Uh-huh. A particularly amusing thread is currently taking place at the High Rankings forum, a must-read for all conspiracy theorists!



Since we don’t know, can’t know, will not know for sure until the Google Gods unlock the keys to the kingdom and enlighten us; it only makes sense to this webmaster to get on with life.

I’ve got new sites waiting, as do many. We all languish at PR0 until (or if) there’s another update. Some sites get picked up quicker than others, and to some extent that is a measure of SEO.

However just get over it! Since there’s nothing concrete we can do except build great content sites with lots of relevant links (legitimate) why worry about any sandbox?!?

Don’t get your knickers in a knot! Write more content, articles, and get more sites to link to you because of the worth of your site.

There are other sources of traffic, go get them! Do the right thing for your business. Spend time on it, not worrying about this.

Many of the leading voices in SEO agree that there may indeed be a “sandbox”, and if there is, that may not necessarily be a bad thing.

You don’t want some farmer (link) ranking ahead of your carefully crafted content site, do you? Of course not! One thing is sure: if there is a sandbox, it belongs to Google and if you want to play, follow the rules and don’t cry! Pay or play!

The Google Sandbox Is About Keyword Phrases

The Google Sandbox Is About Keyword Phrases

The Google sandbox has been referred to by many as an algorithmic filter applied to new sites, essentially putting them on probation long enough to make sure they’re not a spam site.

I actually think there’s more to it than that. In fact, I think the filter has more to do with preventing new sites from coming up on competitive keyword phrases than anything else.

It’s not new sites that Google is worried about, it’s good results… and specifically good results with keyword phrases that are searched often.

I would imagine that Google would want to make sure the competitive keyword phrases are spam free. These are the phrases that most of the users will see.

These are the phrases that will determine whether or not Google can deliver good, relevant results.

So how can Google make sure only good relevant sites appear in the results? I think it’s based mainly on three things:
1. link popularity – The number of backlinks, or sites that link to your site.

2. link aging or ripening – Once a link to your site is indexed in Google, each time the spider comes back to visit and finds the same link more weight is given to that link. So, as the link ages or ripens, it increases in weight.

3. link relevancy – Relevant links would be links from sites that are relevant to the keyword phrase you’re site is going after.



When all three of these things are applied effectively, Google can pretty much weed out all the spammy sites.

It is important to understand that new sites are NOT kept out of Google’s rankings, they are only kept out of the rankings on competitive keyword phrases.

For example, if you have a new site, and it’s already been indexed in Google, search your domain phrase and see if it comes up in the rankings.

For example if your domain is ohiorealestate.com, search “ohiorealestate”. Chances are you’ll come up in the in the top five spots. Try a few other non-competitive search phrases and you’ll probably find that you do come up in the rankings.

A good friend of mine just created a site about Mac cosmetic products. Her site has only been indexed for less than a month and already ranks in the top ten for keyword phrases related to some of the Mac products.

Her site totally avoids any sandbox effect because the keywords she has optimized for are not competitive keyword phrases.

So how long does it usually take to rank for competitive keyword phrases? That depends on a number of factors, but from my experience it can be anywhere between 4-12 months. There are things that you can do, however, to make sure that time is as short as possible.



1. Start building backlinks from RELEVANT sites (sites that are relevant to the keyword phrase you’re going after)
2. If possible, get links from authority sites
So, to recap, the Google sandbox is

NOT a filter that keeps all new sites out of the rankings. The Google sandbox IS a filter on competitive keyword phrases.

What is The Google Sandbox Effect?

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today.

Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months.



Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign.

The idea behind the hindrance is to prevent a fast ranking to occur on a new website.

The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website.

This may help grandfather your site in, thus reducing the waiting time associated with “new” websites.

People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay?



The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine.

It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear. The Sandbox Effect

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