when should you hire a seo company?
The services of an SEO company have been most needed in recent years. Optimizing your site for search engines to achieve
higher placement in search results will definitely increase traffic into your site, increase your number of customers and eventually improve profits.
While search engine optimization is a process that you can do your best to learn about, in many cases, it is most sensible to hire a reputable SEO company instead.
As in many other business decisions that you need to make, resorting for outside help will require you some additional investment in terms of time and money.
So, the main question to ask is: is it worth it to hire an SEO company?
There are some pros and cons involved when you do SEO yourself, there are about just as much if you get outside help through an SEO company. It is important that you thoroughly consider these factors before you go on hiring an SEO company to help you.
When you optimize your site on your own, you will save more and you will learn a lot about running a website. Aside from this, you will retain complete command and control over your site and you may feel comfortable about it.
It takes much time and effort to learn about how to properly optimize a website. Not only that, SEO is an ongoing process which needs continuous maintenance and regular managing.
If do not know much about SEO practices, search engine guidelines and programming knowledge but would like to increase your site ranking in no time, you might be tempted to use spamming tactics to make this happen.
When you do so, you stand the risk of search engines permanently banning your site.
Hiring an SEO Company
Hiring outside help will allow you to maintain your focus on the main function and core competency of your business.
You will entrust the SEO part of your site to an SEO company made up of professionals who are armed with the right knowledge, tools and resources that you might not have.
Your SEO company will become your partner and it will help you to further achieve the most out of your investment.
Hiring an SEO will cost you money. You also need to spend some time in explaining your goals and participating in the entire SEO process.
In addition, you have to do your research to find the best SEO company which will be able to provide you with reliable services.
Selecting an SEO Company
Once you have decided to hire an SEO company, it is time to look around for one. A reliable SEO company will have a good reputation and should have some industry presence.
You can start your search by asking colleagues, visiting popular SEO forums, contacting site owners of pages you frequently visit for good recommendations.
Make a list of all the SEO firms that turn up then do your research about each of them. Cross out the ones which have used black hat or spamming techniques, the ones who do not offer all the services you may need,
the companies which charge more than you can afford, those that can’t provide references, or those that don’t respond to your query within 24 hours.
These are firms which either do not fit your needs, are not reliable enough or just too busy to give you quality customer service.
Consider cost to be an important factor. Choose a company that has worked on businesses similar to yours in scope and size.
An SEO company, who has worked on a concept like yours, can most likely offer you quality services that will fit your budget.
However, cost should not be the sole contributing factor to the decision. The reliability of the SEO company should be examined with scrutiny as well.
Asking references is often an easy way to know firm’s credibility. The firm should be more than happy to provide references.
The relationship you will establish with your SEO company will be a long term one so make sure you only work with one that you are comfortable dealing with on a regular basis.
The pros and cons of DIY and hiring an SEO company for your SEO needs can vary depending on your business’s capacity, budget and goals.
However, as long as SEO is done well, either by you or a good SEO company, search engine optimization is by far one of the most effective ways of promoting your business and generating more sales.
Questions To Ask Before Hiring An SEO Company Part I
It is important that you choose your SEO company very well before hiring one. This will save you from losing some of your precious time and money.
If you choose the wrong one and get poor service, imagine how potentially wasteful it would have to be to do everything all over again.
Everyday, there are thousands of online entrepreneurs who spend thousands just to get a few minutes of time offered by an SEO company or an SEO coach.
They wonder why their SEO attempts don’t seem to work despite all the cash they spend. On the other hand, there are also those who enjoy SEO success and are happy with the services of the SEO company they hired.
Well, the point is, you will need some guidance from an SEO company if you want to make a real headway on the web.
When you hire an SEO company to help you increase traffic into your site, you should have a realistic mindset and remember that success can only be achieved with time and with constant hard work.
You must avoid those which tell you otherwise at all times, or you are bound to make a mistake. Here are some questions to help you through the decision making process.
These are realistic, real-world questions that will help you screen an SEO company thoroughly. Remember that you need to recognize a true expert from a thief and decide accordingly.
Questions to help you recognize whether the SEO company can do the job for you
Will you be implementing the SEO project or do I need to do the dirty work myself?
This is a question best asked upfront. There is of course no right and wrong answer to these questions. This question can only help you weed out those who are not inline with your goals and with your expectations.
You need to know whether your SEO company will actually make the project happen as you want them to or if you should expect to do the work yourself.
The SEO company usually will ask you to pay additional for implementation of the project before they devote time and effort into your site.
What services do you pride yourself for?
If you are really lucky, you will find an SEO company which is good at one or even two aspects of online marketing.
Asking an SEO company this question will caught them in an off guard position and will help you gauge their honesty. Watch out for companies which claim that they are good at each and every aspect of online marketing.
What do you like doing online?
The last thing you would need is a starving SEO consultant who does not enjoy working on SEO but only need to do so for the money.
They will take your project and suddenly realize how much they hate what they do and your project suddenly takes forever to complete, if it does.
Remember that SEO is a time-consuming process that needs dedication and effort. The mere process of writing content pages will take some time and good skills.
You need to make sure that your SEO company can offer you these during the implementation process.
Questions you need to ask yourself
Do the SEO company and me think alike?
You will be better off not hiring an SEO company which have a different set of business philosophies than you do.
If you want to be interactively involved in the planning of your SEO project, you need to choose an SEO company that will appreciate the fact that you are sticking around and doing the work with them.
On the other hand, do not hire one that will write a copy for you and you end up editing most of the words. What you want is an SEO that will work with you and you will like working with.
Will I enjoy working with this SEO company long term?
What you want is a pleasing business relationship with the SEO company that you choose. You would want fun-loving, energetic and happy people who are inspiring to work with.
Try to check whether you like the mood of all the members of the SEO firm. Better yet, ask your consultant what he likes doing on his free time. This may be a strange question to ask but you will know a grump based on what he does on his free time.
The Promise Of SEO Marketing
SEO is considered the most important aspect of getting a higher page rank even today after Google’s page rank upgrade has been introduced.
Most web site owners/administrators either hire SEO experts or do it themselves.
SEO has become so common that it seems that everyone from a content writer to a graphic designer knows how to work on SEO and how it can affect the overall ranking of your web site on Google or secondary search engines.
The first and foremost thing that you should look at while hiring an SEO expert is how well they have ranked their own website.
There are many web site owners out there who would agree that they have fallen into the trap of big SEO promises at least once.
Every SEO firm promises your website a good ranking on Google but how many of them can truly keep the promise is a different story.
There are many websites whose targeted phrases are not even ranked forget about the ranking of the entire website or a web page.
So the thumb rule is check their website ranking before you choose to fall for their promise of SEO.
There are some SEO firms who are new or don’t have their website yet.
For such firms, you can always check their past records and if you get any good references from other website owners/their previous clients then that will hold its weight.
One of the other things you need to do especially in the light of the matter that SEO firms seems to be coming up everywhere is research. Do background research of the individual, the firm and their previous clients and SEO deliveries.
If your web site is new, is in a high competition market or industry and if the SEO firm tells you that they can get your website top Google rankings within 60 days, then you should not sign up with the firm.
This is simply because either they have no idea whatsoever of SEO or they are saying it to lure you. To avoid wastage of money and time and to avoid the frustration later on, you should avoid such a firm completely.
A straight-forward or top of the line SEO firm will always provide you with realistic expectations that can span over many months and even years depending on your market, the competition and scope.
If you have a new web site that is competing in a market with moderate competition then a good ranking in 6 months is sound promise but the same time frame will not be possible in a high competition market.
It is necessary that you ask your SEO firm what all will be included in the SEO package before you sign the deal. It is not necessary for you to receive a complete breakdown of each SEO activity but a broad understanding is essential.
A SEO firm should ideally inform you about the areas of your website that will be changed to enable SEO and how they will carry on with the process of link building.
Most of the top level or good SEO firms will live their promises and provide ample proof of what they are saying and what they are planning to do.
Some of the top level SEO firms even provide a guarantee although not all of them do it. Not providing a written guarantee doesn’t mean that a particular SEO firm is not good.
The reputation of a SEO firm in the market is in itself a huge guarantee. So if you are signing up with a top level firm with
a reputation to back it then you can be rest assured that they will back up what ever they promise to deliver in the SEO package and within the mentioned time frame.
There are time when you might end up being on the wrong track since it is not always easy to determine if your SEO company is as good as it claims to be.
There are some SEO firms who have had a great record but off late their performances have gone down. So if you are not aware of their recent client feedbacks and if you go by their past client feedbacks then you might end up being on the losing side of the deal.
SEO is an important aspect but to deal with it better, you need to first get an understanding of what it really is and how it can actually help your web site. When you are informed enough, you will be able to take the right decision.
Practical Tips For Choosing SEO Services
Hiring SEO services can help bring more customers and therefore more sales into your online business. It is very important to optimize your website to make it as accessible and visible in the online world as possible.
So by now you should have a great website with a nice design and good content.
However, what good is a website if your potential customers have no way of finding it? This is where SEO services become significant: allowing people to find their way into your website.
You have to understand that the kind of SEO services you get can either be a boon or a bane in your business.
SEO is one of the most important components in online marketing strategy so it has become increasingly necessary.
There is a large number of SEO services all over the Internet today. Unfortunately, some SEO services provided by some companies are rather shady, so make sure you do not deal with unreliable companies.
Here are some practical tips to help you look for good SEO services:
1. Use your instinct in choosing an SEO company. If you are uncomfortable with the deal, walk away. Never force yourself to make a deal with an SEO company if you do not like their terms.
Or, if there are some conditions which are uncomfortable, never hesitate to ask. Their answers should address your anxiety, and will not increase it. If you still feel uncomfortable despite all the explanations, you are better off finding another company.
2. The price you pay is usually proportional to the quality of SEO services you get. Companies who have been in the SEO services industry for a long time and have established their reputation usually charge more.
You may find the additional charge worth every dollar as they can offer you the best SEO services to fit your every need.
On the other and, if you go for companies that give out unbelievably low prices, you run the risk of receiving poor service without substantial results. However, this should not mean that you should stop looking for cost effective SEO services.
There is also a possibility that you may encounter providers which offer their services for rock bottom fees because they already earn much.
There is also a number of reliable SEO services provider which offers cheap service as business strategy to attract more customers.
Basically, this tip means that the price you pay for SEO services should not solely be your basis for choosing an SEO company to hire.
Your main consideration should focus on the reliability and the credibility of the SEO company you have in mind.
3. Set a practical budget for SEO efforts and make the most out of it. Come up with a realistic budget that suits your business’s current situation as well as your marketing needs and goals.
Your goals must be just as realistic as your budget. Do not expect that allotting only a meager portion will take you right up into the first ten search engine listings.
If you intend to land on the top 10, or even just in the top 20, be ready to spend a lot as SEO services providers usually do charge a fortune to get you that top 10 slot.
4. Widen your options. With all the choices you have for choosing an SEO company, look out for several options and scout around for great SEO services providers.
Do not content yourself with companies who claim that they offer the cheapest SEO services as you will probably end up with a low quality result or even have your site banned if the SEO firm engages in “Black hat” techniques.
Instead, aim for those companies who provide the most efficient and effective strategy to give you the best service that they can provide. What you should aim for is one who will give you the best value for the budget that you have set aside.
SEO services these days are more expensive than ever. The main reason for this high price is the same reason why you need to get one, anyway.
SEO is known for its effectiveness in drawing customers into online sites. The more visitors translate to more chances of conversion and therefore, more sales.
The price you pay for SEO services theoretically is worth every penny and will pay itself. So, make sure you choose the right SEO services to provide you only the best results.
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